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  • Want to do a competitive analysis? Here are seven reasons why you should

    Want to do a competitive analysis? Here are seven reasons why you should

    Do you want to conduct competitive analysis to better understand your competitors, launch new products, or even get more ideas on marketing strategies? Let's see what you can do!You've started a new project: a shoe brand (not quite Edward Green, but on the rise). You think they have a good c
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  • What is a website strategy? Why do you need it and how do you do it

    What is a website strategy? Why do you need it and how do you do it

    A website is an important part of your business's marketing and sales success, but how do you get started and structure a website strategy that aligns with your marketing and business goals?Everyone knows that websites are good for business. Think about it, when you are interested in a product o
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  • Micro and Macro influencers: How do they work

    Micro and Macro influencers: How do they work

    The form of marketing is changing. If initially we trusted advertising, now we trust influencers who talk about different types of products. These days, influencers are becoming more popular because people trust them more than traditional marketing on TV or in magazines. They are people like you, bu
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  • How to conduct competitive pricing analysis

    How to conduct competitive pricing analysis

    It's important to remember that our mission here is to provide a product or service that can gain a competitive advantage over the competition, but you still want to make a profit margin.This can be daunting; In order to ensure profits, you may set prices too high and scare off potential custome
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  • How to Develop a Marketing Strategy: Everything You Need to Know

    How to Develop a Marketing Strategy: Everything You Need to Know

    A well-tuned marketing strategy can make your brand a success.While the principles for developing a marketing strategy remain the same, in 2022 alone we will see a significant shift towards different types of content, such as short videos. So, for example, you need to start with a customer problem,
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